Cool.

Posters which can beam information via infra-red to mobile phones have been launched in London. The first ad campaign will beam safety information to late-night travellers.

The campaign will see posters at 25 major London stations fitted with interactive “Hypertags” that will enable travellers to get a phone number for safe travel information beamed direct to their mobile phones. Transport for London has launched the posters as part of its Safer Travel at Night campaign.  Rachel Harker, sales and marketing director at Hypertag, said: “By using Hypertags to beam the number directly to people’s phones, this campaign makes finding safe travel information and taxis quick, easy and memorable.”

A user can activates the infra-red on their phone, hold it up to the Hypertag and receive content such as vouchers, business cards, ringtones or games. Since Hypertags are infra-red they do not rely on mobile phone networks to function, meaning they can be deployed in areas such as underground stations.

Link: Netimperative.